Catchy slogans for business should create emotional appeal—an unrivaled perception that your idea is different. Use this list of 43 slogans for examples, then create your likeability promise—a slogan or catchy phrase that consumers bond with and clobbers competition.
Catchy business slogans are used to clarify, sweeten, and simplify the perfect perception of a niche an influential marketer wants to target.
Study these slogan examples below to shore up your imagination, then create a slogan or likeability promise that connects your audience with a relationship of rapport.
Famous advertising slogans like these in the list below, exemplify this principle of persuasion.
Catchy slogans communicate a feeling of commonality. Rapport builds friendly, agreeable relationships required to bridge trust and credibility.
Can you hear me now? ... Famous advertising slogans are best liked for the classy, convincing style they translate satisfying ideas and emotions:
The pictures painted by the words of catchy names and slogans, highlight meanings that guide consumers to see and feel things in a certain way. Click to see why word blends can interact with our imagination in brilliant, unexpected ways.
First brainstorm clever business names and catchy slogans that are suggestive of the market niche you want to specialize in.
Then use your name and slogan to characterize that specialist perception and dominate the niche you want to become the leader in.
Amazon is a perfect example of this niche marketing strategy. Their name and original slogan was characteristic of the market category they created. Amazon's first slogan was "Earth's Biggest Bookstore."
Yankee Doodle And Catchy Slogans:
The Plain Truth About Branding
Yankee Doodle strategies are used by Motley Fool, Legally Blonde, Yahoo type winners, who Google Youtube and surf the Amazon to Kindle books.
As the term doodle first appeared in the early 17th century, it is thought to derive its meaning from the Hessian soldiers', Low German dudel or dödel, meaning "fool" or "simpleton."
An effective website slogan should used in conjunction with your name and logo — to create an inviting image which increases the value of your website branding and preferred choices of your customers.
Catchy slogans are used to clarify and simplify the most valuable selling point(s) of your site — within click seconds of visitor arrival — or likity split departure.
Catchy or famous slogans will often provide something specific in the wording — that shows us, not tells us — about the style and personality of the people behind a brand or website niche.
A website tagline or catchy slogan is a friendly phrase or introduction that sums up the most valuable selling point(s) of your business in a nutshell.
The slogan message on your website shows visitors how you want the style and focus of your business to be known and remembered most.
If a website tagline is effective, it will have a favorable message used to help distinguish your business as the new preferred choice — to supply visitors' underserved needs.
Like many famous advertising slogans, perhaps the word blend of a winning slogan will interact with our imagination in brilliant, unexpected ways — hinting at the feeling of why a certain business succeeds so well.
Learn persuasive sensory language here at ChangingMinds.org
Supercharge the sensory words of your slogan by learning about concrete details here at Coppyblogger.com
Like finding and helping good friends, marketing and branding is a game of perceptions; whatever your perception is...that becomes your reality. Its real simple: whatever you believe with feeling becomes your reality.
So present your business philosophy to your customers with true feelings. Amplify those feelings through your business name and the selling points of your slogan, so that your audience will imagine a choice that changes the landscape for second to none benefits.
Hertz was #1, yet Avis rental car was "tied" for second place with National, so Avis reframed their image and positioned their company with this clever slogan:
"When you're only #2, you try harder."
With the new perception the Avis slogan created, Avis clobbered National Car Rental and rose to the official #2 spot, although after their new slogan came out, Avis said they never tried any harder than they always did.
When the Smuckers learned sales of their preserves were doing poorly because of the Smuckers' family name, the Smuckers loaded up their Yankee intuitiveness and a daring slogan to redefine their brand and business image.
Turning a negative into a positive often favors those who dare to put themselves in a "got to" situation.
... was that Yankees were such dudels (Hessian soldier lingo) ― meaning "fool" or "simpleton" ... perhaps the Yankees must have thought sticking a feather in their cap would make them the height of all fashion.
The MACARONI WIG (see pic) was an extreme European fashion in the 1770's, yet Yankee fashion was looked down upon as for doodling fools.
Traditions place a version of Yankee Doodle appropriated as a tune sung by British military officers and Hessian (German) mercenaries to mock the Yankee, rag-tag, colonial militia.
Historians say the German mercenaries (Hessians) and British enemy often marched to a pre-Revolutionary War version of their Yankee Doodle song ― first sung to torment Thomas Ditson of Billerica, Massachusetts.
Thomas Ditson mocked as a Yankee Doodle, was tarred and feathered for trying to buy a musket rifle in Boston (March, 1775). April of 1775 ― Ditson fought here at Concord and at Lexington inciting the July 4, Spirit of '76.
"It's the risk takers that move the human race forward." ~Brian Tracy
After "the shots heard round the world" at Lexington and Concord, Yankees transformed their negative image into a resourceful one ― embracing the catchy Yankee ditty as a must see patriotic tune: (Cagney, Rooney, Garland).
In this (May, 1775) Pennsylvania magazine, Irish American rebels used the term, "the doodles" to distinguish their enemies defeated at Concord and Lexington ...and to reframe the evolving Yankee identity to be born on July 4,'76.
Yankee Doodle do or die is still sung happily and patriotically in America ...even by the Motley Fools on Wall Street.
The French are bold, audacious people. Bold in art and bold in branding their image.
Click the pic below to see a trailer clip of a Frenchman who came to America and committed: "The Art Crime Of The Century" at the Twin Towers.
The French probably knew this about the art of branding your image — when they gave us ...and the world The Statue Of Liberty to look up to.
Capturing your dreams or image in words you can identify with — such as a slogan — is a valuable art. Here French American and top branding specialist, Al Ries at Adage, proves long slogans are more effective.
"Act Boldly and unseen forces will come to your aid." ~Brian Tracy
If you saw the movie, THE PATRIOT with Mel Gibson, then you probably know it was the French — with an army of five thousand, four hundred men — who came to the aid and made certain Americans reignited their spirit of '76 for that final rebel victory at Yorktown.
When marketing the personality of your brand with the alluring words of your catchy slogan, it is critical to think of your business image as your own identity — in a constant state of evolution.
"Identity is the most important power that determines our actions. We will act according to our views of who we truly are — whether these views are accurate or not."
~ Tony Robbins
Jeff Bezos is Amazon. If you're truly an American then you are a Yankee. Your country is the world and your countrymen are mankind
Learn more about this identity concept above from Tony Robbins here.
How your brand image is PERCEIVED by consumers is your most valuable asset, because how you are known to your customers steers their buying habits — whether those decision making views are accurate or not.
Does this hint marketing strategy seems logical to you?: How did "the the world's biggest bookstore" become the Amazon? Or trench coats develop into London Fog? Or hand held widgets transform into Apples?
Yet, many top companies dominate their niche this way — using a finespun hint as their business name — subtitled with an explanatory tagline — that changes as their loaded hint name achieves its marketplace meaning.
Nevertheless, consumers are equally odd, often guided by emotional values that cultivate a burning desire for insatiable designer status.
Truth is irrelevant; perception is everything in the emotional world of buying and selling.
Astonishingly, the ingenuity of free enterprise thrives on this entertaining approach to doing business.
The wisdom of brand marketing and catchy slogans seems to transcend its wackiness, because the compensation is massive and the outcome wickedly effective.
Using this breakthrough naming technique for catchy business names, many top companies have won the most sustainable, competitive advantage known to business — brand name value.
If you were to study this approach here and this list of 21 catchy name examples — quite possibly you might find yourself creating a business name perfect for your intentions.